Whitney is a relationship-focused, energetic marketer and team builder with over 20 years of experience helping organizations define, craft and deploy revenue-driving B2C and B2B brand positioning, employee engagement and communications strategies.
Her experience includes leading both traditional and digital marketing, as well as brand architecture, in the hospitality, consulting and consumer lending sectors. Whitney brings a data-driven focus to her work, translating insights and organizational objectives into winning and innovative outcomes.
She values the brand-building power of strong and credible organizational narrative, coupled with creative and confident design, to drive commercial success. She has led global agency relationships in service to corporate and retail brands for highly matrixed B2B and B2C organizations.