General Counsel

As Arch Amenity Group’s in-house attorney, John leverages over a decade of corporate governance experience to provide counsel on all aspects of operations. After receiving his Juris Doctorate from the University of Virginia School of Law, John began his career working under general counsel at an international business-to-business payment firm in Washington, DC. Later, he…

President, Spa Space

Ms. Alberico has dedicated her career to empowering well being as an essential component of the health of individuals, families, businesses, and communities. She’s built a dynamic collection of vertically integrated wellness companies that operationalize her innovative and industry leading designs across luxury resort, destination, day spas and wellness centers through management services, products, and…

Chief Information Officer

John Edwards is an innovative technology leader known for solving operational challenges through technology solutions that lead to memorable customer experiences.  After spending over two decades working in hospitality technology leadership roles for private and public global hospitality companies, he knows how to deliver technology solutions that solve business challenges and promote innovative strategies while…

Chief Marketing Officer

Whitney is a relationship-focused, energetic marketer and team builder with over 20 years of experience helping organizations define, craft and deploy revenue-driving B2C and B2B brand positioning, employee engagement and communications strategies. Her experience includes leading both traditional and digital marketing, as well as brand architecture, in the hospitality, consulting and consumer lending sectors.  Whitney…

Chief People Officer

Lieske Renz is Arch Amenities Group’s Chief People Officer. In her role, Lieske is responsible for cultivating AAG’s culture to inspire passionate team members in a thoughtful and engaging working environment, as well as building a strong talent pipeline to deliver upon AAG’s service promise and growth expectations. Lieske leads AAG’s overall people strategy including…

Chief Growth Officer

Mike Flanagan has more than 25 years of experience in the health and wellness industry, working in the fields of medical-based therapy and corporate wellness. Mike was integral in the development of the My Health IQ program, which was recognized by the National Health, Wellness, and Prevention Congress as one of the Most Innovative Consumer…

Chief Financial Officer

Todd is a senior finance professional with diverse expertise in FP&A, operations and business development, including extensive international experience in over 30 countries. Todd has been consistently recognized for his excellent communication skills and ability to lead large, cross-functional teams. With a strong aptitude for quickly understanding complex business issues, Todd welcomes the challenge of…

Chief Executive Officer

Barry Goldstein is an accomplished Global Executive with over a 30-year track record of successful strategic leadership, with the last 20 years in the Hospitality industry.  He is best known for being an innovative transformation visionary that creates value by growing revenue through the optimization of sales, marketing, digital, distribution and technology.  His strengths are in managing organizational change to achieve maximum results…