SENIOR REGIONAL FITNESS DIRECTOR, EASTERN REGION
With over 30 years of experience in the health and fitness industry, Lane Benson brings a deep and versatile understanding of operational excellence across a wide range of facility types. His leadership has spanned community nonprofits, luxury commercial clubs, hospital-based wellness centers, and high-volume, low-cost fitness providers.
Lane has overseen sales operations for more than 160 locations throughout the Northeast and has consistently driven performance through effective sales strategy, operational efficiency, and team development. He has successfully managed presale operations, grand openings, and transitions, and is known for creating and delivering impactful sales training programs across multi-site portfolios.
Lane holds a bachelor’s degree in Management Science from Kean University in Union, New Jersey.